An SDR team is a group of friendly people whose whole job is finding new customers. Here is how we hire, train, and manage them for you.
01Outsourced SDR Teams / The approach
SDR hiring: we find the right people
We write the job around your real buyers, your hours, and your market before we look for anyone. Candidates show us how they would research a company and write a first message, so we can see how they actually think. You always approve the final hire.
Questions worth answering
Specify territory, working hours, and buyer complexity before choosing the required experience level.
Use supplier-research exercises to assess whether candidates distinguish evidence from assumptions about buying intent.
Score message samples for clarity, commercial relevance, and judgment about escalating technical questions.
02Outsourced SDR Teams / The approach
SDR training: they learn your business first
Before anyone contacts a real buyer, they learn what you make, your minimum orders, and your approved way of describing things. They practice with role-play and written feedback until their conversations sound right.
Where the work gets specific
Teach supported formats and minimum quantities using approved materials rather than memorized claims.
Practice separating sampling requests from commercial production inquiries through role-play and written feedback.
Review mock handoffs before live prospecting, coaching reps on missing context and actions.
03Outsourced SDR Teams / The approach
SDR management: coaching every week
Every week we sit down with the team, look at real messages and replies, and agree what to do better next. When a tricky technical question comes in, they hand it to your experts instead of guessing.
Details that make it useful
Review researched accounts and drafted messages alongside activity totals during scheduled coaching sessions.
Give reps an escalation route for difficult replies instead of accepting speculative answers.
Assign concrete coaching actions and revisit them before adding another broad performance objective.
04Outsourced SDR Teams / The approach
You approve the hire and the paperwork
We write down who employs each person, who approves pay and holidays, and who owns the tools and data. All of that is clear in the proposal before anyone starts, so there are no surprises later.
Questions worth answering
Document who employs the rep and who approves compensation, leave, and staffing decisions.
Assign tool purchasing, account access, and data ownership before onboarding to clarify responsibilities.
Separate management from employment administration in the proposal, identifying client approvals needed first.
05Outsourced SDR Teams / The approach
Practice before real buyers
New helpers practice passing conversations to sales before doing it live. Your own salespeople review their practice work, so everyone agrees what a good handover looks like from day one.
Where the work gets specific
Carry interview findings into onboarding so training addresses the rep's actual skill gaps.
Connect each capability to a target segment, discovery question, and named technical resource.
Ask receiving salespeople to review practice handoffs before adopting documentation standards for live conversations.
06Outsourced SDR Teams / The approach
Honest reports, costs shown separately
You see the numbers that matter: how training is going, how conversations are going, and what everything costs. Staffing, tools, and our management fee are shown separately, so you always know where the money goes.
Details that make it useful
Report onboarding milestones separately from prospecting activity to keep initial training progress visible.
Review account coverage and response workload before attributing missed follow-ups solely to performance.
Show staffing, tools, campaign execution, and management costs separately for operating model reviews.
Real things you can use
What we build together.
Practical materials your commercial team can use, review, and improve. The exact deliverables are agreed in your proposal.
Working material / 01
Role and responsibility scorecard
A recruiting and operating brief defining the rep's audience, channels, core tasks, assessment criteria, and reporting relationships. A responsibility table assigns hiring approval, employment arrangements, tooling, data access, and management decisions. This becomes the reference point for candidate evaluation and prevents the word outsourced from obscuring important ownership decisions.
Working material / 02
Capability-led onboarding playbook
Training materials that connect your approved capabilities to account research, opening messages, qualification questions, and sales handoffs. Practice exercises and review criteria make the expected standard observable. The playbook includes escalation contacts and a record of topics needing further coaching, providing a practical bridge between hiring and live prospecting work.
Working material / 03
Management review pack
An agreed agenda and reporting structure for planning, work inspection, coaching, and sales feedback. The pack distinguishes onboarding progress, execution quality, relevant replies, and accepted handoffs. It records decisions and owners after each review, helping leadership see which problems require rep coaching, better materials, or a change in coverage.
Illustrative scenario · not a client case study
Illustrative scenario: supporting a first dedicated prospecting rep
01 / The starting point
Suppose a food manufacturer wants its first dedicated SDR while senior salespeople remain responsible for quotations and technical discovery. The business has capability documents but no consistent prospecting playbook. Leadership needs to decide the employment model and define what the new rep should accomplish independently before recruiting starts.
02 / The working approach
The role scorecard would prioritize careful account research and clear written communication. Training would use supported product formats, realistic order questions, and sample handoffs. A manager would inspect early work and coach specific gaps, while designated client specialists would handle formulation, quality, and commercial commitments beyond the rep's authority.
03 / The next useful step
Leadership would have a responsibility map, an onboarding record, and a recurring review agenda showing work quality and unresolved dependencies. Sales would receive inquiries in an agreed format. This hypothetical setup illustrates how hiring, training, and management connect; it does not describe a placement or a predetermined ramp outcome.
Make the first conversation count
Bring the basics. We will shape the plan.
A high-level brief is enough to start. Keep proprietary formulas, personal data, and confidential customer records out of the inquiry form.
01Chosen staffing model and named hiring decision-maker.
02Territories, working coverage, channels, and available tool budget.
03Approved capability materials and specialist training contacts.
04Sales handoff standards and management decision boundaries.
We review progress with you using simple, agreed numbers, not just busywork.
Readiness by skill
Assess research, messaging, qualification, and documentation separately through reviewed work samples, making coaching needs visible rather than treating attendance at training as proof of readiness.
Execution quality
Inspect agreed samples of rep work for account fit, claim accuracy, and follow-through, linking coaching actions to observed gaps instead of relying on activity volume alone.
Handoff acceptance reasons
Review which rep-generated conversations sales accepts or returns and why, separating targeting problems, incomplete discovery, documentation issues, and changes in the company's commercial priorities.
Step by step
How it works
01 / Hire
Hire
We help you pick the right people for the job.
02 / Train
Train
They learn your products, buyers, and messages.
03 / Manage
Manage
We coach them weekly and report back to you.
Every business is different, so cost and timing depend on yours. Ads, staff, and tools are billed separately unless we agree otherwise. We cannot promise replies, meetings, or sales, and we will not pretend to.
Honest answers
Common questions
Who employs the SDRs?+
That depends on the arrangement we agree. Employment contracts, pay, and legal duties are set out clearly before hiring starts.
How fast can a team start?+
It depends on the role and your market. We agree a realistic plan together rather than promise a fixed start date.