We do the homework: who to talk to, why they might need you, and a good reason to say hello.
A short video explaining buyer & account research in plain language: what it is, how it works, and what you get.
Narrated introduction with original music. Stock footage is illustrative, not a depiction of client facilities or endorsements.
Suppliers who want a short list of the right companies instead of a long list of maybes.
We only work with nutrition, beauty, food, ingredient, packaging, and industry businesses, so we already understand how yours works.
Good research answers two simple questions: which companies are worth your time, and why. Here is how we figure that out with you.
Tell us what you make or do, your minimum order, and where you can deliver. We use that to decide which companies are worth your time and which ones to skip, so your team only chases real fits.
Big companies have lots of people. We work out who actually picks suppliers and who only advises them, so your first conversation is with the right person.
Every company comes with simple notes: why they fit, what we checked, and a good first question to ask. A name on a list is not a sale, but your team starts every conversation well prepared.
Practical materials your commercial team can use, review, and improve. The exact deliverables are agreed in your proposal.
A working definition of suitable accounts, including product categories, operating territories, manufacturing compatibility, and exclusions. The brief explains which criteria are essential and which simply improve priority. Sales can use it to assess new suggestions consistently and identify when a promising company falls outside the agreed research scope.
An agreed set of account records linking company information, relevant buyer functions, source references, and the reason each account merits attention. Observations and open questions occupy separate fields. This gives the team a traceable basis for selecting contacts without presenting an inferred sourcing arrangement as established buyer intent.
A reviewed shortlist grouped by segment and priority, with a proposed conversation angle and the information still needed from each account. The handoff includes field definitions and research boundaries so sales understands how to use the records. Any refresh schedule or additional research round is identified in the scope.
Imagine a powder manufacturer exploring sports nutrition brands in a new territory. Its team has a clear minimum batch size but only a broad list of wellness companies. The research problem is to distinguish plausible powder customers from retailers, capsule brands, and businesses outside its shipping coverage.
The research brief would prioritize publicly visible powder ranges and supported markets, then map procurement and product development roles. Brand websites and other agreed sources would support each inclusion. Unclear production ownership or order potential would become discovery questions, rather than reasons to invent a buying requirement.
Sales would receive a segmented account shortlist with evidence, exclusions, and an opening question about manufacturing needs. A commercial owner could review borderline accounts before outreach. This hypothetical workflow shows how research supports a targeting decision; the buyer's requirements would be established through the subsequent conversation.
A high-level brief is enough to start. Keep proprietary formulas, personal data, and confidential customer records out of the inquiry form.
We review progress with you using simple, agreed numbers, not just busywork.
We agree what your perfect customer looks like.
We check companies against that picture, one by one.
You get a tidy shortlist, ready to contact.
Every business is different, so cost and timing depend on yours. Ads, staff, and tools are billed separately unless we agree otherwise. We cannot promise replies, meetings, or sales, and we will not pretend to.
No. We research companies against your specific strengths. A bought list cannot tell you who actually needs what you make.
We can look for signs a company might want a new supplier. Only a real conversation confirms it, and that part is up to the buyer.
Friendly, well-researched messages that give the right companies a real reason to reply.
Explore serviceReal people on our team start genuine conversations with your future customers. No bots, no spam.
Explore serviceBefore your sales team spends time on someone, we check they are a genuine fit and write down why.
Explore serviceTell us what you sell and who you want to sell it to.
